Description
Before sending your campaign, you can test it properly by previewing it. We'll show you how to do this and what you should check before sending it. Before confidently clicking your send button, we'll guide you through all the questions you need to answer.
Why It's Important
To ensure you send the best version of your email, you need to test it thoroughly before it's sent. Different browsers and platforms may display your content differently, affecting the recipient's experience. Also: don't forget to test EVERY LINK!
Step-by-Step Instructions
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Click on the eye icon on the upper right side of the email designer. You can see the email content on either the desktop version or the mobile version.
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Check dark mode in the same location.
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Send a test email Test your email (you might also want to send it to a friend to check for typos), so you can see how your recipients will see it. Make sure to send yourself a test of your email by clicking on the arrow in the upper right corner of the email designer and selecting Send test email. As a result, every time you change something, send yourself another test. In general, everything should be checked twice.
Checklist of Things to Check Before Sending
Here are some points to consider, looking in the email designer.
Preview
☐ Check desktop and mobile versions to ensure information displays appropriately.
Header
☐ Is there a link to show the email in the browser?
☐ Is it explained to the subscriber that they subscribed to the newsletter?
Email body
☐ Do all images display correctly?
☐ When you hover over images, is there clear alt text that appears?
☐ Do all links work?
☐ Do links take you to the right place?
☐ Do special characters display correctly?
Footer
☐ Do you have an unsubscribe link [UNSUBSCRIBE]? ☐ Do you have the [CLIENTS.ADDRESS] tag?
Send your test
You can continue to the next step when you're done testing by clicking the Continue button.
Here it would be helpful if you triple-check the campaign summary and choose recipients:
☐ Campaign name: Choose the campaign name
☐ Sender name and email: Make sure the sender is recognizable
☐ Preheader: clear, attractive and useful
☐ To: Choose the correct list
☐ Subject: The subject should be clear and contain no typos
Choose the sending date and time
Send as soon as possible
If you're ready to send it now, select the Send as soon as possible option and click the Send button.
Schedule for later
Select the Specify a send time option and enter a date and time to schedule your email for later. The campaign can be designed two calendar years in advance (the current year and the following year).
Send your campaign
By following this guide, you'll be ready to click that green send button with confidence.
Troubleshooting
Test email not received
- Check spam/junk folders for test emails
- Verify that the test email address is correct
- Allow 5-10 minutes for delivery delays
Preview won't load
- Clear browser cache and cookies
- Try a different browser (Chrome/Firefox recommended)
- Temporarily disable browser extensions
Broken images in test
- Make sure images are uploaded to the library first
- Check that image URLs use HTTPS
- Verify image file sizes are under 1MB each
Links not clickable
- Confirm links include the full URL (https://...)
- Test links outside the email editor first
- Check for special characters that break the URL
Mobile preview issues
- Use real device testing for accuracy
- Check responsive design breakpoints
- Test with multiple screen sizes
Merge tags not displaying
- Merge tags won't show real data in previews
- Send a test email to see personalization
- Check that merge tag syntax is correct
Related Articles
- Creating and Sending A/B Tests - Advanced testing
- Creating Campaigns - Campaign creation
- Missing Emails Troubleshooting - Test email issues
- Understanding Campaign Reports - Review test results
- Creating Mobile and Desktop Versions - Test responsiveness