Description
A preheader or preview text is a short snippet of text that appears under your subject line in many email clients, such as Outlook and Gmail. It's a preview of the information in your email.
Why It's Important
When you send an email, one of the first things your recipients see is the preview text. As a result, it's important that this first impression is clear and inviting so that recipients are more likely to open your campaigns. The fact is you should take advantage of this resource; it can be considered the final shot to impress your readers in their inbox before they scroll, leaving your email campaign untouched.
Step-by-Step Process:
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Open the email designer.
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Click on Settings, to the right
- Look for METADATA, then email details.
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If you have content and your newsletter is ready, you can click on the little magic wand to generate ideas with AI.
- Reload to test different ideas, you can choose the tone. - Keep your preheader short, under 130 characters. Make it complementary to your subject line.
- Save the preheader you want
Best Practices for Preheaders
- Keep it short: Aim for 35-90 characters for optimal display
- Complement the subject line: Don't repeat it, but expand on it
- Create urgency or curiosity: Encourage opens with compelling preview text
- Test across email clients: Different clients display different lengths
- Use actionable language: Include verbs that encourage engagement
- Note that some email clients may not support custom preheaders
Examples of Good Preheaders
- Subject: "New products just arrived!" Preheader: "Shop the latest collection before it sells out"
- Subject: "Your cart is waiting" Preheader: "Complete your purchase and save 15%"
- Subject: "Weekly newsletter" Preheader: "Industry insights, tips, and exclusive offers inside"
Troubleshooting
Preheader too long
- Keep text under 90 characters for most email clients
- Test truncation points in different clients
- Put the most important information at the beginning
- Use ellipsis (...) strategically if needed
Email client issues
- Some older email clients don't support preheaders
- Gmail may pull additional text if preheader is too short
- Test across major email clients before sending
Related Articles
- Using AI to Create Your Preheader - AI-powered preheaders
- Creating Campaigns - Campaign basics
- Understanding Open Rates - Preheader impact
- Using the Email Designer - Edit preheader text
- Creating Subject Lines with AI - Complete preview text