Cakemail
Campaigns Creation

Creating Effective Preheaders

Description

A preheader or preview text is a short snippet of text that appears under your subject line in many email clients, such as Outlook and Gmail. It's a preview of the information in your email.

Why It's Important

When you send an email, one of the first things your recipients see is the preview text. As a result, it's important that this first impression is clear and inviting so that recipients are more likely to open your campaigns. The fact is you should take advantage of this resource; it can be considered the final shot to impress your readers in their inbox before they scroll, leaving your email campaign untouched.

Step-by-Step Process:

  1. Open the email designer.

  2. Click on Settings, to the right

    • Look for METADATA, then email details.

  3. If you have content and your newsletter is ready, you can click on the little magic wand to generate ideas with AI.

  • Reload to test different ideas, you can choose the tone. - Keep your preheader short, under 130 characters. Make it complementary to your subject line.
  1. Save the preheader you want

Best Practices for Preheaders

  • Keep it short: Aim for 35-90 characters for optimal display
  • Complement the subject line: Don't repeat it, but expand on it
  • Create urgency or curiosity: Encourage opens with compelling preview text
  • Test across email clients: Different clients display different lengths
  • Use actionable language: Include verbs that encourage engagement
  • Note that some email clients may not support custom preheaders

Examples of Good Preheaders

  • Subject: "New products just arrived!" Preheader: "Shop the latest collection before it sells out"
  • Subject: "Your cart is waiting" Preheader: "Complete your purchase and save 15%"
  • Subject: "Weekly newsletter" Preheader: "Industry insights, tips, and exclusive offers inside"

Troubleshooting

Preheader too long

  • Keep text under 90 characters for most email clients
  • Test truncation points in different clients
  • Put the most important information at the beginning
  • Use ellipsis (...) strategically if needed

Email client issues

  • Some older email clients don't support preheaders
  • Gmail may pull additional text if preheader is too short
  • Test across major email clients before sending

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