Description
You can use videos in your email campaign to provide interactive content and present your communications in a new and exciting way. While you cannot embed a video (i.e., your .mp4 file) directly into an email, you can include a link to it. This article details how to properly proceed.
Why It's Important
Everyone loves watching videos. The recipient doesn't have to concentrate or spend time reading them, unlike reading an article, for example. In addition to having a head start over your competitors who send "classic" emails composed of text, images, and links, you can also make your emails stand out through the inclusion of a video. In summary, an email that contains a video generates 3 times more clicks than one that contains an image.
Step-by-Step Instructions
Follow these steps to add a video to your campaign in the new email designer:
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Upload your video to YouTube or Vimeo.
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Create a campaign.
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Click and drag your block to the desired position.
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Use the video element to add your video link.
The play icons can be customized in terms of shape and color.
Troubleshooting
Video won't play
- Remember that videos cannot play directly in emails
- Ensure the link directs to a functional video URL
- Test the video link first on the hosting platform
Thumbnail image issues
- Use high-quality images (recommended 1280x720 pixels)
- Ensure the image file size is optimized for email (under 200 KB)
- Add alt text for when images are blocked
Low click rates
- Make the play button overlay prominent and clickable
- Use engaging thumbnails that preview the video content
- Add compelling text encouraging viewers to click
Mobile display issues
- Test thumbnail sizes on mobile devices
- Ensure the play button is large enough for mobile touches
- Consider mobile-specific thumbnail dimensions
Video platform restrictions
- Check if the video is set to public or unlisted
- Verify that embedding is allowed on the hosting platform
- Consider using YouTube or Vimeo for better compatibility
Related Articles
- Using the Email Designer - Adding video elements
- Adding a PDF to a Campaign - Other media types
- Understanding Email Click Rates - Video engagement
- Creating Campaigns - Campaign basics
- Image Display Troubleshooting - Video thumbnail issues