Description
You can access a campaign's statistics after it has been sent and use this information to adjust future campaigns. In campaign statistics, you will find descriptions ranging from poor to good. This article will help you learn about the different statistical information you can see after a campaign is sent and their description.
Discover how to track your campaign performance.
Why This Matters
To optimize your email marketing strategy, use this information to plan future campaigns and determine what works and what doesn't work.
Open Rate
This statistic shows how many people viewed your email and who opened it. Open rates of at least 20% are considered good.
As a general rule, you can consider your results as this:
- Poor = Less than 10%
- Average = Between 10% and 20%
- Good = Between 20% and 100%
Click Rate
This is the percentage of people who clicked on a link in your campaign.
As a general rule, you can consider your results as this:
- Poor = Less than 1%
- Average = Between 1% and 10%
- Good = Between 10% and 100%
Unsubscribe Rate
The unsubscribe rate shows how many emails were unsubscribed and who did it. It shows you the speed of unsubscribes as a percentage.
As a general rule, you can consider your results as this:
- Poor = More than 1%
- Average = Between 0.5% and 1%
- Good = Less than 0.5%
Delivery Rate
You can discover the percentage of contacts who received your campaign with this statistic. You can consider this as your contact list minus the bounces.
As a general rule, you can consider your results as this:
- Poor = Less than 70%
- Average = Between 70% and 90%
- Good = Between 90% and 100%
Troubleshooting
All statistics show "Poor" or "Mediocre"
- Examine your list quality - old or purchased lists perform poorly
- Check your sending frequency - too many emails cause fatigue
- Analyze the relevance of your content to your audience
- Consider launching a re-engagement campaign to clean your list
Statistics don't match expected industry benchmarks
- Check that you're comparing against the right industry vertical
- Account for factors like B2B vs B2C differences
- Consider your list size - smaller lists may have more variation
- Examine if seasonal factors affect performance
Delivery rate below 90%
- Check your sender authentication (SPF, DKIM, DMARC)
- Examine bounce details to identify problematic domains
- Ensure you're not on email blacklists
- Implement list hygiene practices to remove invalid addresses
Unable to improve statistics over time
- A/B test different elements (subject lines, content, send times)
- Segment your list for more targeted messaging
- Survey your subscribers to understand their preferences
- Examine competitor emails for inspiration and best practices
Related Articles
- Tracking campaign performance - Monitor your campaigns
- Understanding open rates - Email engagement metrics
- Understanding email click rates - Link performance metrics
- Understanding complaints, bounces, and unsubscribes - Negative metrics explained
- Creating and sending A/B tests - Improve your statistics