Description
You can use attributes to personalize your emails and create segments based on them. The goal is to produce more targeted emails using your subscribers' personal information. This approach offers individually tailored email marketing to each customer and substantially increases email marketing metrics. When new subscribers join your list, information related to these attributes can be collected.
Why It's Important
In email marketing, personalization is undeniably king because it creates a stronger relationship between brand and customer, it's the best way to use the email program as a whole, and it offers customers a new experience.
Step-by-Step Instructions
You have access to adding attributes in the list settings:
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In the left menu, select Audience, then Contacts
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Click the gear icon on the right side of the page to open Manage lists and attributes.
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On the Attributes tab, choose your list, then add the attribute name and choose its type: string or date-time
String: This attribute is for any text field that can be used to characterize your contacts.
- Examples: First name, last name, company, job title, city, preferences
Date-time: With this attribute, you can specify a date, like a birthday.
- Examples: Birthday, anniversary date, subscription date, last purchase date
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You will find these attributes in the contact list and its subscription form that will be generated after adding them.
To set a value for a specific contact, open the contact and edit its details.
By using this tool, you'll be able to segment your audience and optimize your personalization, resulting in a streamlined user experience.
Using Attributes
Once created, these attributes can be used for:
- Email personalization with merge tags
- Segmentation to create targeted lists
- Data collection through subscription forms
- Campaign personalization based on subscriber data
Benefits
- Higher engagement through personalized content
- Better targeting with segmented campaigns
- Improved metrics through relevant messaging
- Enhanced customer experience with tailored communications
Troubleshooting
Attribute doesn't appear in merge tags
- Make sure the attribute was saved correctly
- Check that the attribute name doesn't contain special characters
- Refresh your browser or log out and log back in
- Check that the attribute is attached to the correct list
Unable to create new attributes
- Check your plan limits for custom attributes
- Make sure attribute names are unique within the list
- Avoid using reserved names like "email" or "id"
- Remove any leading or trailing spaces from attribute names
Date-time attribute formatting issues
- Use the correct format: YYYY-MM-DD
- Make sure dates are valid (e.g., not February 30th)
- Check timezone settings in your account
- Verify the date isn't in the future if it's a birth date
Attributes not importing correctly
- Check that CSV column headers match attribute names exactly
- Check for extra spaces or special characters in the CSV
- Make sure data types match (string vs date-time)
- Review import mapping during the import process
Unable to delete or modify attributes
- Check if the attribute is used in active campaigns
- Make sure you have the necessary permissions
- Try removing all data from the attribute first
- Contact support if the attribute is system-generated
Related Articles
- Create and manage a contact list - List management basics
- Import contacts - Add contacts with attributes
- Create a segment - Use attributes for segmentation
- Add merge tags to a campaign - Personalize with attributes
- Manage contacts - Contact management overview