Depending on your country and/or the clients you serve, here are the main laws that are governing all email marketing practices.
It is very important to follow the laws that apply to the country (or region) you are sending email to as well as the ones that your email provider is complying with. Please check in its Terms of Use and/or Anti-Spam Policy.
Key Anti-Spam Legislation by Region
Canada: You must abide by Canada's Bill C-28 (CASL) - CASL: What every marketer needs to know.
USA: You need to comply with US CAN-SPAM.
European Union: has written the General Data Protection Regulation (GDPR) that many member countries use either as a basis for their own laws or in lieu of a formal law.
Official Resources
Here are the links to their websites for complete information:
- United States: The CAN-SPAM Act: Requirements for Commercial Emailers
- Canada: Canada's anti-spam legislation (CASL)
- European Union: General Data Protection Regulation (GDPR)
- Australia: Spam Act 2003
Related Articles
- CAN-SPAM Compliance: Essential Requirements
- CASL Compliance: Canada's Anti-Spam Law Explained
- GDPR and Email Marketing: What You Need to Know
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