Email Design Checklist
A good email design includes a mix of text and images, with important headlines, links and information in text form.
Top
☐ Logo: should be clickable and link back to your website.
☐ Short sentence: What's in the email or prompt to show the images.
☐ Link to open email in a browser: [SHOWEMAIL]
Core/primary message
☐ Descriptive Title
☐ Subtitle (if necessary)
☐ Short paragraph of text, or bullet points with main features: no more than a few sentences; the email should redirect to a landing page where more comprehensive information can be found.
☐ Call to action: an image, button or text with a link that encourages people to go to a landing page or a physical action (like calling or visiting a brick and mortar building)
☐ Many, small images: Ideally clickable; all presenting alternate ("alt") text.
Secondary message
☐ Additional offers and information: Should follow the basic content structure of the primary message. Can be divided by a horizontal line for visual appeal.
Footer
☐ Your physical address [CLIENTS.ADDRESS]
☐ Unsubscribe link [UNSUBSCRIBE]
Recommended content
☐ Social Media toolbar
☐ A sentence reminding people where they signed up
☐ A reminder to show the images
☐ A lot of links to different locations
☐ Engage in conversations by asking questions
☐ If you have information like first name, personalize the content
Related Articles
- Email Design: Balancing Text and Images for Better Results
- Why Image-Only Emails Hurt Deliverability and Engagement
- Email Subject Line Best Practices