# Creating Effective Preheaders
## Description

A preheader or preview text is a short snippet of text that appears under your subject line in many email clients, such as Outlook and Gmail. It's a preview of the information in your email.

## Why It's Important
When you send an email, one of the first things your recipients see is the preview text. As a result, it's important that this first impression is clear and inviting so that recipients are more likely to open your campaigns. The fact is you should take advantage of this resource; it can be considered the final shot to impress your readers in their inbox before they scroll, leaving your email campaign untouched.

### Step-by-Step Process:

<Stepper>

1. Open the email designer.

1. Click on Settings, to the right
   - Look for METADATA, then email details.

1. If you have content and your newsletter is ready, you can click on the little magic wand to generate ideas with AI. 
  - Reload to test different ideas, you can choose the tone. - Keep your preheader short, under 130 characters. Make it complementary to your subject line. 

1. Save the preheader you want
</Stepper>

## Best Practices for Preheaders

- **Keep it short**: Aim for 35-90 characters for optimal display
- **Complement the subject line**: Don't repeat it, but expand on it
- **Create urgency or curiosity**: Encourage opens with compelling preview text
- **Test across email clients**: Different clients display different lengths
- **Use actionable language**: Include verbs that encourage engagement
- Note that some email clients may not support custom preheaders

## Examples of Good Preheaders

- **Subject**: "New products just arrived!" **Preheader**: "Shop the latest collection before it sells out"
- **Subject**: "Your cart is waiting" **Preheader**: "Complete your purchase and save 15%"
- **Subject**: "Weekly newsletter" **Preheader**: "Industry insights, tips, and exclusive offers inside"

## Troubleshooting

**Preheader too long**

- Keep text under 90 characters for most email clients
- Test truncation points in different clients
- Put the most important information at the beginning
- Use ellipsis (...) strategically if needed

**Email client issues**

- Some older email clients don't support preheaders
- Gmail may pull additional text if preheader is too short
- Test across major email clients before sending

## Related Articles

- [Using AI to Create Your Preheader](/en/docs/ai/creating-email-preheaders-with-ai) - AI-powered preheaders
- [Creating Campaigns](/en/docs/campaign-creation/creating-campaigns) - Campaign basics
- [Understanding Open Rates](/en/docs/analytics/open-rates) - Preheader impact
- [Using the Email Designer](/en/docs/campaign-creation/using-the-email-designer) - Edit preheader text
- [Creating Subject Lines with AI](/en/docs/ai/creating-subject-lines-with-ai) - Complete preview text