# Creating Pop-ups
Pop-ups are available on the **Premium** plan.
## Why this matters
A pop-up captures a visitor's attention at the right moment and invites them to subscribe. Shown thoughtfully, with a clear offer, it can grow your list noticeably without redesigning your website.
## Before you start
- **Create your tags and interests first.** If your pop-up's form should add tags or assign interests, create them in your list before you build the pop-up. They have to already exist on the list to be available.
- **Know which list** the pop-up feeds. Submissions are stored in the list linked to the form.
## Creating your pop-up
1. In the left menu, go to **Audience Building ▸ Pop-ups**.
2. Create a new pop-up and pick a template to start from.
3. Click **Edit** to open the designer.
4. Build the content: drag blocks onto the pop-up and remove anything you don't need. Keep it focused; you want an action, not a distraction.
5. Turn on **Smart** branding to apply your brand colors (you'll see the result in **Full Preview**).
6. Click **Publish** to make your pop-up live. **Republish every time you change it**: saved changes only go live once you publish again.
## Choosing when and where it appears
In the pop-up settings panel, control how the pop-up behaves:
- **Position**: where the pop-up appears on the screen (for example, center).
- **Trigger**: when and how the pop-up is shown (for example, when a visitor tries to leave the page) and how often it displays.
- **Overlay Tint**: the color and opacity of the dimmed background shown behind the pop-up.
- **Close Button**: the color and position of the pop-up's close button.
## The form inside your pop-up
A pop-up contains a subscription form. Choosing its fields and its settings (Audience, double opt-in, redirections) works exactly like a standalone form.
- For the fields and form settings, see [Creating a form](/en/docs/audience-building/working-with-forms).
- To protect the form from bots, see [Configuring reCAPTCHA on your forms](/en/docs/audience-building/configuring-recaptcha).
## Publishing and embedding
- **Dynamic Embed Snippet (recommended)**: paste this code into your website. It updates automatically every time you publish.
- **Static HTML Code (for developers)**: a static version you can modify yourself.
## Preview and test
Switch between desktop and mobile preview to check both, then subscribe yourself to confirm the whole flow works, including the confirmation email.
## Reports
Once your pop-up is live, the **Reports** tab shows how it performs. Open your pop-up and switch from **Popup** to **Reports**, then choose a period (for example, **Last 30 Days**) — each figure is compared against the previous period. Use **Refresh**, **Export**, or **Add Filter** to adjust the view.
**Key engagement metrics** summarize the selected period:
- **Popup views** - total views, with **Unique visitors**, **New visitors**, and **Returning**.
- **Engagement** - **total clicks** and **Click-through rate**.
- **Conversions** - conversions, **Conversion rate**, and **Drop-off**.
- **Top source** - where most of your traffic comes from.
Further down, more detailed views break performance down:
- **Popup views over time** - a trend you can view **Daily** or **Weekly**.
- **Popup traffic by source** - **Converted** vs **Viewed only** for each source.
- **Conversion funnel** - the end-to-end path from view to conversion.
- **Popup audience breakdown** - grouped by **Devices**, **Browsers**, or **Top elements**.
## Troubleshooting
**My pop-up isn't appearing on my site**
- Make sure you clicked **Publish** (and republished after your latest change).
- Confirm the embed snippet is in place on your site.
- Check the **Trigger** settings; the pop-up may be waiting for a condition (such as exit intent) or capped by its display frequency.
- Clear your browser cache and test in a private window.
**My tags or interests aren't available**
- They must be created in the list before building the pop-up.
## Related articles
- [Creating a form](/en/docs/audience-building/working-with-forms) - The form inside your pop-up
- [Configuring reCAPTCHA on your forms](/en/docs/audience-building/configuring-recaptcha) - Block bots
- [Creating landing pages](/en/docs/audience-building/creating-landing-pages) - Full standalone pages
- [Create and manage a contact list](/en/docs/audience/managing-contact-lists) - Where submissions go