# Creating Landing Pages
Landing pages are available on the **Premium** plan.
## Why this matters
A landing page is a standalone web page built around a single goal, such as a newsletter sign-up, an event registration, or a gated download. Because it removes the distractions of a full website and focuses visitors on one action, it usually converts far better than a generic page. Your landing page is **hosted for you**, so you get a public link to share right away, no website required.
## Before you start
- **Create your tags and interests first.** If your page's form should add tags or assign interests, create them in your list before you build the page. They have to already exist on the list to be available.
- **Know which list** the page feeds. Form submissions are stored in the linked list.
## Creating your landing page
1. In the left menu, go to **Audience Building ▸ Landing Pages**.
2. Create a new landing page and pick a template to start from.
3. Click **Edit** to open the designer.
4. Build the page: drag content blocks onto it and remove anything you don't need. Available blocks include text, images, buttons, **forms**, **videos** (YouTube, Vimeo, and others), social links, dividers, custom HTML, and a menu for one-page navigation.
5. Turn on **Smart** branding to apply your brand colors automatically (you'll see the result in **Full Preview**).
6. Click **Publish** to make your page live. **Republish every time you change it**: saved changes only go live once you publish again.
## Page settings
Your landing page is hosted on our servers and has its own public address. In the page settings, you can configure:
- **URL & Favicon**: what appears in the browser tab and the address bar (your page's link and its favicon).
- **SEO Settings**: what appears when your page is found through search engines.
- **Social share preview**: what people see when your page is shared on social media.
- **Google & Meta tracking**: connect your page to your tracking tools to measure its performance.
- **Custom domain**: serve your landing page from your own web address instead of the default hosted link. In **URL & Favicon**, open the **Custom domain** selector and choose one of your authenticated domains — the same list as **Settings ▸ Domains**, so the domain must be added and verified there first (use **Manage domains** in the selector to jump there). See [Authenticating your domain](/en/docs/senders/authenticating-domains).
## The form on your page
A landing page can include a subscription form. Choosing its fields and its settings (Audience, double opt-in, redirections) works exactly like a standalone form.
- For the fields and form settings, see [Creating a form](/en/docs/audience-building/working-with-forms).
- To protect the form from bots, see [Configuring reCAPTCHA on your forms](/en/docs/audience-building/configuring-recaptcha).
## Preview and test
Switch between desktop and mobile preview to check both, then subscribe yourself to confirm the whole flow works, including the confirmation email and any redirection.
## Reports
Once your landing page is live, the **Reports** tab shows how it performs. Open your page and switch from **Page** to **Reports**, then choose a period (for example, **Last 30 Days**) — each figure is compared against the previous period. Use **Refresh**, **Export**, or **Add Filter** to adjust the view.
**Key engagement metrics** summarize the selected period:
- **Page views** - total views, with **Unique visitors**, **New visitors**, and **Returning**.
- **Engagement** - **total clicks**, plus scroll milestones (**Scroll ≥ 50%**, **Scroll ≥ 75%**, **Scroll 100%**).
- **Conversions** - form submits, **Conversion rate**, **Click-through rate**, and **Drop-off**.
- **Top source** - where most of your traffic comes from.
Further down, more detailed views break performance down:
- **Traffic over time** - a trend you can view **Daily** or **Weekly**.
- **Traffic by source** - **Converted** vs **Visited only** for each source.
- **Conversion funnel** - the end-to-end path from visit to conversion.
- **Scroll depth** - the share of visitors reaching 25%, 50%, 75%, and 100%.
- **Audience breakdown** - grouped by **Devices**, **Browsers**, or **Top elements**.
## Troubleshooting
**My changes aren't showing on the live page**
- Click **Publish**, and republish after every change.
**My page looks wrong on mobile**
- Use the mobile preview and adjust the layout for smaller screens.
**My tags or interests aren't available in the form**
- They must be created in the list before building the page.
## Related articles
- [Creating a form](/en/docs/audience-building/working-with-forms) - The form on your page
- [Configuring reCAPTCHA on your forms](/en/docs/audience-building/configuring-recaptcha) - Block bots
- [Creating pop-ups](/en/docs/audience-building/creating-popups) - Conversion-focused pop-ups
- [Create and manage a contact list](/en/docs/audience/managing-contact-lists) - Where submissions go