# Tracking Click Rate Activity
## Description

You can track click performance by URL to get additional details about which of your contacts clicked on which links in your campaign. You can also monitor how many times they clicked on the link as well as when and on what type of device.

## Why This Matters

Additional details about your click rates in your campaigns will allow you to analyze these contacts individually. You can then use this data to create segments, for example, to send targeted campaigns to interested parties. Here's how to [create dynamic segments](/en/docs/audience/creating-dynamic-segments).

## Step-by-Step Process

### Sent Campaign

<Stepper>

1. In the left menu, select **Campaigns**, then **Emails**.

1. Click **View Report** on the sent campaign you want to evaluate.

1. On the **Performance** tab, scroll to **Click performance by URL** to see how many clicks each link received.

1. Click **Show all** to expand the full list of links.

1. Use **Open heatmap** to see where people clicked within the email.

1. To see who clicked, select the **Contact activity** tab, then the **Clicked** filter.
   Optimize your email marketing strategy by taking this information into account and you will get better results.
</Stepper>

![Click performance by URL in a campaign report: each clicked link shown with a destination preview and its share of total clicks](/images/analytics/tracking-click-rate-activity.png)


## Troubleshooting

**No click data displayed for links**

- Check that link tracking is enabled in your campaign settings
- Verify links are properly formatted (must start with http:// or https://)
- Ensure links don't redirect through third-party shorteners that block tracking
- Test links in preview mode before sending the campaign

**Click counts don't match landing page analytics**

- Email click tracking and website analytics may use different counting methods
- Check for bot clicks from security scanners (unusually high click rates immediately after sending)
- Examine if multiple redirects cause tracking discrepancies
- Consider time zone differences between platforms

**Unable to export click activity data**

- Check that you have necessary account permissions for data export
- Verify if there's a limit on the number of records you can export
- Try exporting smaller date ranges if dealing with large datasets
- Ensure your browser allows file downloads from the platform

## Related Articles

- [Understanding email click rates](/en/docs/analytics/email-click-rates) - Click rate benchmarks
- [Creating UTM tracking links](/en/docs/campaign-creation/create-utm-tracking-links) - Enhanced click tracking
- [Tracking campaign performance](/en/docs/analytics/tracking-campaign-performance) - Overall campaign analytics
- [Adding a video to a campaign](/en/docs/campaign-creation/adding-a-video-to-a-campaign) - Engaging content for clicks
- [Understanding campaign reports](/en/docs/analytics/understanding-campaign-reports) - Complete metrics guide