# Tracking Campaign Performance
## Description

Campaign performance tracking provides comprehensive analytics and reporting tools to measure the success of your email marketing efforts. This feature offers real-time insights into key metrics including open rates, click rates, bounce rates, and subscriber engagement, allowing you to monitor how recipients interact with your campaigns. The intuitive dashboard presents data in an easy-to-understand format, helping you make data-driven decisions to optimize your future campaigns.

In this article, we'll show you the tools at your disposal to track your email marketing success, or lack thereof, to better plan your campaigns in the future. Tracking email marketing results is crucial to your success.

## Why This Matters

Proper measurement of your email marketing performance is essential for better campaign planning. An effective campaign is characterized by a high open rate and low bounce rate, and one that receives few unsubscribes and SPAM complaints.

## Step-by-Step Process

To open a campaign report, follow these steps:

<Stepper>

1. In the left menu, select **Campaigns**, then **Emails**.

1. Find the campaign you want to review. You can use the **Sent** tab to show only sent campaigns.

1. Click **View Report** on that campaign.

1. The report opens on the **Performance** tab. Use the **Contact activity** tab to see what individual recipients did.

</Stepper>

### What the Performance tab shows

At the top of the report you'll see who the campaign was **From**, when it was **Sent**, how many **subscribers** it was sent to, the **list** used, and the **segment** (if any). A preview of the email is shown, with a **View email** link.

Below that, the report breaks down into these sections:

#### Open rate
The percentage of recipients who opened the email. It also shows the number of **people opened** and **Total opens**, plus the average open rate of your last 10 campaigns for comparison.

![Open rate section of a campaign report: a 100% open rate, with 7 people opened and 0 total opens, plus the last-10-campaigns average](/images/analytics/tracking-campaign-performance.png)

You can increase open rates by being a recognized sender, writing a clear subject line, and using a good preheader.

#### Click rate
The percentage of recipients who clicked a link in your email, along with the number of **people clicked** and **total clicks**.

- **Click performance by URL**: how many clicks each link received, and its share **of total clicks**. Use **Open heatmap** to see where people clicked in the email.
- **Clicks per unique opens**: the percentage of people who both opened your campaign and engaged with it by clicking a link.

Make your information easy to understand and give readers a clear call to action to increase your click rates.

#### Unsubscribe rate
The percentage and number of people who unsubscribed. A subscriber who no longer wishes to receive your emails removes themselves by clicking the `[UNSUBSCRIBE]` link.

#### Spam rate
The number of people who flagged your campaign as SPAM. All Internet Service Providers track SPAM complaints, and the total number of complaints impacts your sender reputation.

**It should never exceed 0.25%**

#### Delivery rate
The percentage of contacts who received your campaign, showing **emails delivered** versus **emails bounced**.

#### Bounce rate
The total number of **Bounces**, split into **Hard bounces** (permanently failed) and **Soft bounces** (temporarily failed). For what each bounce type means and how to resolve it, see [Resolving Email Bounces](/en/docs/delivery-troubleshooting/email-bounces).

## How to Track Contact Activity

To see what individual recipients did, select the **Contact activity** tab at the top of the report.

Use the filters along the top to narrow the list: **Sent to**, **Opened**, **Clicked**, **Unsubscribed**, **Flagged as spam**, **Bounced**, or **View all**. Each row shows the contact's **Email**, the number of **Occurences**, and the **Date**. Use the **Exports** button to export this activity.

## Troubleshooting

**Campaign statistics not updating**

- Allow 2-4 hours for real-time data to fully populate
- Check if campaign status shows "Sent" and not "Sending"
- Refresh your browser cache or try a different browser
- Verify your account has necessary permissions to view analytics

**Abnormally low open rates**

- Examine if your emails are landing in spam folders
- Check your sender reputation and authentication (SPF, DKIM, DMARC)
- Analyze if your subject lines might trigger spam filters
- Consider warming up your IP address if sending from a new domain

**Missing contact activity data**

- Ensure tracking pixels are enabled in your campaign settings
- Check if recipients have image blocking enabled in their email clients
- Verify that link tracking is enabled for the campaign
- Some corporate firewalls may block tracking - this is normal for B2B campaigns

## Related Articles

- [Understanding campaign reports](/en/docs/analytics/understanding-campaign-reports) - Detailed metrics explanation
- [Understanding open rates](/en/docs/analytics/open-rates) - Email engagement metrics
- [Understanding email click rates](/en/docs/analytics/email-click-rates) - Link performance analysis
- [Creating and using UTM codes](/en/docs/campaign-creation/create-utm-tracking-links) - Advanced tracking setup
- [Testing your campaign](/en/docs/campaign-creation/testing-your-campaign) - Pre-send optimization