# Email Design Checklist
A good email design includes a mix of text and images, with important headlines, links and information in text form.

## Top

☐ **Logo:** should be clickable and link back to your website.

☐ **Short sentence:** What's in the email or prompt to show the images.

☐ **Link to open email in a browser:** [SHOWEMAIL]

## Core/primary message

☐ **Descriptive Title**

☐ **Subtitle** (if necessary)

☐ **Short paragraph of text, or bullet points with main features:** no more than a few sentences; the email should redirect to a landing page where more comprehensive information can be found.

☐ **Call to action:** an image, button or text with a link that encourages people to go to a landing page or a physical action (like calling or visiting a brick and mortar building)

☐ **Many, small images:** Ideally clickable; all presenting alternate ("alt") text.

## Secondary message

☐ **Additional offers and information:** Should follow the basic content structure of the primary message. Can be divided by a horizontal line for visual appeal.

## Footer

☐ **Your physical address** [CLIENTS.ADDRESS]

☐ **Unsubscribe link** [UNSUBSCRIBE]

## Recommended content

☐ **Social Media toolbar**

☐ **A sentence reminding people where they signed up**

☐ **A reminder to show the images**

☐ **A lot of links to different locations**

☐ **Engage in conversations by asking questions**

☐ **If you have information like first name, personalize the content**

## Related Articles

- [Email Design: Balancing Text and Images for Better Results](./email-design-balancing-text-and-images-for-results)
- [Why Image-Only Emails Hurt Deliverability and Engagement](./why-image-only-emails-hurt-deliverability-and-engagement)
- [Email Subject Line Best Practices](../engagement-optimization/email-subject-line-best-practices)